How WhereIsMyTransport Found Product-Market Fit: Startup Autopsy (Part I)

The question, “What is a startup?” is oft-asked and in these parts of the world, the debate tends to end up with people arguing about whether we have startups or if they are mostly SMEs. We decided to take it upon ourselves and cover some startups from the SADC region in order to help make it clearer what a startup is, what the business models and markets look like along with reflecting on how startups raise money and how that affects shareholding. 

The first of such startups we chose to analyse is WhereIsMyTransport. We chose them in particular because unlike most startups operating in Africa, their registration in the UK meant we could take a closer look at their financial statements and thus have a clearer understanding of the business and shareholding. 

Our coverage of WhereIsMyTransport will be a three-part series looking at

 i) How a startup finds product-market fit and the right business model,