Simbisa Brands’ Dial-A-Delivery service: how it started, how it works, & how it grows

In 2015 Simbisa Brands - the company known for it's Quick Service Restaurants (QSR) spread across Africa- unveiled Dial-a-Delivery (DaD) with the launch of a centralised call-centre in Zimbabwe. Leaning heavily on Simbisa Brand's financial reporting we are going to explore how DaD has evolved over the 9 years since it was launched.

Dial a Delivery is a stand-alone brand that is an integral part of the Simbisa Brands portfolio. Its primary focus is to extend our brands and products to our consumers in a convenient and efficient way via our centralised call centres. Customers simply phone in their orders to the agents on call, and the meals are quickly dispatched. Through an automated process, all orders are mapped and tracked in the system.

Simbisa Brands | 2017 Financial Report

Before getting into insights in the reports, I'm going to map out how Simbisa Brands financial calendar revolves so as to avoid any confusion:

• Q1 - Ends September 30
• Half-Year - Ends December 31
• Q3 - Ends 31 March
• Annual Report - Full-Year Ends June 30

Brief history

Following the aforementioned Zimbabwe launch DaD's launch, a year later Simbisa Brands moved into Mauritius. At the time Simbisa Brands reporting indicated that the service had been "well received" in Zimbabwe with presence in Harare and Bulawayo. They didn't share any numbers on how the delivery service was doing - and this would continue to be the case until 2020.