Retail in South Africa
Who sells where, which chains are expanding, what each catchment holds and where shoppers are underserved.
Trade, restaurants and hotels added US$49.9bn to South Africa's economy in 2024
Value added by trade, restaurants and hotels, the industries in the national accounts closest to retail, US$, at the prices of each year and at constant 2020 prices (which show real growth)
South Africa has SADC's 1st largest trade, restaurants and hotels sector
Value added by trade, restaurants and hotels, US$, latest year, with its share of each economy
Population: South Africa against SADC
Population, people, latest year for each country. Click a bar for that country's retail page.
South Africa's trade in retail goods since 2012
Exports and imports of the products in this pillar's subsectors, each product counted once, US$
Where it sits
How productive retail is in South Africa, and where it is madeOutput per worker in South Africa, 2024
Value added per person working in each industry, US$, 2024, with each industry's share of output and of jobs. Change is over five years at constant prices.
| Industry | Output and jobs | Per worker | SADC median | Rank in SADC | Five-year change |
|---|---|---|---|---|---|
| Trade, restaurants and hotels | US$13,687 | US$7,045 | 3 of 15 | -8.7% | |
| All industries | 18m people working | US$20,248 | US$5,208 | 3 of 15 | -2.9% |
Retail's share of output in each province of South Africa
GDP at current prices, 2024: each province's share of the national total, and its real growth, with wholesale and retail trade, hotels and restaurants as a share of the province's output
| Province | Share of South Africa's output | Real growth | Wholesale and retail trade, hotels and restaurants |
|---|---|---|---|
| GautengCity map | 33.2% | +0.8% | 12.3% |
| KwaZulu-NatalCity map | 16.1% | +0.4% | 12.4% |
| Western CapeCity map | 14.2% | +0.7% | 13.4% |
| Limpopo | 7.8% | +0.9% | 12.3% |
| Mpumalanga | 7.7% | +0.3% | 12.2% |
| Eastern Cape | 7.6% | -0.2% | 14.6% |
| North West | 6.3% | -0.1% | 10.6% |
| Free State | 5.0% | +0.5% | 11.1% |
| Northern Cape | 2.2% | -0.1% | 11.4% |
Statistics South Africa, Provincial gross domestic product, 2024 (P0441.2). Figures for 2022 to 2024 are preliminary. Sources and method
Subsectors
10 in this pillarGrocery and household goods in South Africa
- Tracks
- Supermarket and small-shop chains and their outlets, chains new to each country, packaged food and household goods imported and exported by value and weight, and growth in household spending.
- Signals ahead
- Growing suburbs with no supermarket within 15 minutes, mall announcements, chains' expansion guidance.
Select a figure for its trend. Source: CEPII BACI, All The Places, World Bank, dotzedw deals tracker.
Trade in detail
South Africa exported US$5.1bn and imported US$4.3bn of grocery and household goods in 2024; exports up 23% on five years earlier, 57.4% of what SADC sells abroad.
South Africa's main exports in this subsector, 2024
South Africa's trade in grocery and household goods every year since 2012, by partner is part of the Individual plan
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What South Africa sells abroad across retail
South Africa's exports by subsector, 2024, US$, with its share of SADC's exports. A product can count in two subsectors.
Who is moving
Open in the deals tracker4 deals in the last 12 months involving South Africa, placed in subsectors by what they say.
- 2026-11-05 · South Africa · M&A · Announced · Not yet placedASPEN PHARMACARE HOLDINGS LIMITED - Divestment of a Womens Health Product in Europe to Ennogen
- 2026-11-02 · South Africa · M&A · Announced · Not yet placedCOMPETITION TRIBUNAL REPUBLIC OF SOUTH AFRICA Case No.: 60/LM/Oct03 In the larger merger between: Pioneer Foods (Proprietary) Li
- 2026-10-21 · South Africa · M&A · Announced · Not yet placed70% of South Africans shop with a list, but impulse buys still win
- 2026-10-07 · South Africa · M&A · Announced · Grocery and household goodsCase No.: LM046Jun26 In the matter between: Shoprite Checkers Proprietary Limited Primary Acquiring Firm and The liquor store bu
- 2025-06-30 · South Africa · M&A · Regulator decided · Grocery and household goodsPick n Pay Retailers / Plumstead Family Store
- 2025-06-30 · South Africa · M&A · Regulator decided · Grocery and household goodsFPG Holdings / Shoprite Checkers
- 2024-06-30 · South Africa · M&A · Regulator decided · Grocery and household goodsFPG Holdings (Pty) Ltd / Shoprite Checkers (Pty) Ltd
- 2024-06-30 · South Africa · M&A · Regulator decided · Grocery and household goodsWoolworths (Pty) Ltd / Absolute Pets (Pty) Ltd
- 2024-06-30 · South Africa · M&A · Regulator decided · Wholesale and distributionDevland Cash and Carry (Pty) Ltd / Massmart Holdings (Pty) Ltd
- 2024-06-30 · South Africa · M&A · Regulator decided · Not yet placedSPE Mid-Market Fund I Partnership / S Bacher Company (Pty) Ltd